
The colours used are red and white the background of red shows power and danger. This will make it stand out on the shelves. Also the read and white would appeal to the English readership as these are the colours of the national flag.
The 'Q' leans slightly to the left; this shows that the magazine not only covers mainstream acts but also 'left-field' acts that don't usually get coverage in the main news.

Mojo's intended target audience is also males aged between 22 and 44. The word 'mojo' means 'talent' and it appeals to a wide aundience because it reports on different music types. The colours used are very simple: black and white. The font is also very simple, but makes a stand because it is different to most other music magazines. The shadowing effect makes the reader think of night time and having a good night out.
The intended target audience for 'Kerrang!' is males aged between 15 and 24. The chances of anyone over the age of 30 reading Kerrang! is slim. The name of the title is onomatopoeic; it is supposed to sound like the violent strings of an air guiter. This reflects the genre of music that the magazine is based on: Rock. The font is edgy and relates to the readers. rock music is also quite edgy. The capital letters stand out and are very bold. The use of the colour black signifies the stereotypical readers of the magazine which would be 'goths' or 'emo's'-it could also signify them standing out as differenttypes of people against a plain white background.
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